The United Way has developed a creative (and entertaining) approach to focus on important character traits and values. More Than Words is a well respected initiative that provides monthly convocations and a plethora of supportive materials that teachers and schools are free to use. The More Than Words values aligned nicely with the work place skills and therefore, a very innovative approach to connecting to middle school students was born.
The kids love the video and the interactive discussion is appealing to them. Dot Foods employees were responsive (and they had not been coached) and were able to share important gems of wisdom. The young people who visited Dot loved it. They had so much fun and eagerly approached the next month’s interview.